Skip to content
CURATORBAIT
Cast a site

The lure

Caught on the minimal lure

The subtraction game, played until only the necessary survives.

4 catches in this compartment

superlist.com

SaaS · Dark · Minimal

Superlist is the task manager built by the founders of Wunderlist after Microsoft absorbed their first one — tasks, notes and team plans in a single app. The pitch leans hard on finish: a to-do list you'd actually enjoy looking at.

5 swatches

raycast.com

Developer tools · Dark · Minimal

Raycast is the launcher that swallowed a whole category of utilities — window management, clipboard history, AI chat — behind one keystroke, now on Windows as well as the Mac where it began. Its site set the tone for a wave of dark, keyboard-flavored product pages.

4 swatches

rivian.com

Automotive & transport · Minimal · Typographic

Rivian builds electric trucks and SUVs pitched at people who drive toward dirt on purpose, plus the delivery vans it developed for Amazon. Its site sells the machines with poster-scale type and almost no spec-sheet noise.

5 swatches

mercury.com

Fintech & crypto · Dark · Minimal

Mercury provides banking and finance software to startups, and has spent years arguing that financial software deserves real design attention. Much of the industry's current taste in fintech interfaces traces back to this company's output.

5 swatches