The lure
Pages that gamble on delight and collect.
4 catches in this compartment
Playdate is Panic's pocket-sized yellow game console with a hand crank, shipping games in surprise seasonal batches from indie developers. The whole project — hardware, distribution, website — runs on the premise that fun is a legitimate spec.
Neal.fun is Neal Agarwal's one-person arcade of interactive toys — scroll the depths of the ocean, spend Bill Gates' fortune, survive password purgatory. Several of its games rank among the most-shared pages on the modern web.
Oatly is the Swedish oat drink company whose self-mocking packaging voice — printed disclaimers, arguments with itself, jokes about its own marketing — became the product's real moat. The website extends the carton onto the internet.
Headspace turned guided meditation into a mainstream subscription app, with mental-health coaching and sleep content folded in since. Its round-headed characters and sunrise palette made calm itself into a recognizable visual brand.
