Rivian builds electric trucks and SUVs pitched at people who drive toward dirt on purpose, plus the delivery vans it developed for Amazon. Its site sells the machines with poster-scale type and almost no spec-sheet noise.
5 swatches
The lure
Caught on the typographic lure
No imagery to hide behind — the letters carry the whole show.
3 catches in this compartment
Klim Type Foundry
KeeperKlim is Kris Sowersby's type foundry in Wellington, New Zealand, behind faces like Söhne, Signifier and Founders Grotesk. Alongside the catalogue it publishes some of the most rigorous writing on type design anywhere on the web.
5 swatches
The Rijksmuseum is the Netherlands' national museum of art and history, home of The Night Watch and The Milkmaid. It was an early mover in giving away ultra-high-resolution scans of its own masterpieces for anyone to download and reuse.
5 swatches