The shade
Every tray tile is read off the capture itself, so this compartment holds the sites where the shade genuinely carries the page — not the ones that merely claim it.
2 catches in this compartment
The Pudding publishes visual essays that argue cultural questions with data — rap vocabularies, laugh tracks, the geometry of jeans pockets. Each story ships as its own bespoke piece of interactive journalism, built by a small studio of journalist-engineers.
Oatly is the Swedish oat drink company whose self-mocking packaging voice — printed disclaimers, arguments with itself, jokes about its own marketing — became the product's real moat. The website extends the carton onto the internet.
