The Pudding
The Pudding publishes visual essays that argue cultural questions with data — rap vocabularies, laugh tracks, the geometry of jeans pockets. Each story ships as its own bespoke piece of interactive journalism, built by a small studio of journalist-engineers.
pudding.cool
What hooked us
No template survives contact with a Pudding story: every essay invents the chart, the scroll choreography and often the interface it needs, then throws them away for the next one. The front page is merely a rack for these one-off machines, and the machines justify it — data journalism where the form is fitted to the argument like a bespoke suit. What hooked us is the generosity: methods published, code frequently open, whimsy taken exactly as seriously as rigor. The genre’s high-water mark, refreshed monthly.
The tray
Swatches lifted straight from the capture — follow one to its shade.
Tagged
The badge for The Pudding
Wire this into The Pudding's footer — it carries visitors straight to this catch.
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alt="Certified curator bait" width="182" height="40">
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